Three Cool Brands

The Skype logo is illustrative of the word sky, using a sky blue colour and a cloud like shape. The gloss effect of the logo looks very contemporary as it is quite subtle and is broken down by the flat white of the text “skype”. The trademark abbreviation “TM” is very well incorporated into the logo further enhancing the overall aesthetics of the logo.

The ghd logo is very unique as it is a type logo that consists only of circles. The orange colour (specifically: Pantone 144) is instantly recognisable, especially when contrasted with black (such as when the logo is printed on the straighteners). Although I think the design it is now quite dated the brand identity is still very fashionable due to their glamorous advertisement campaigns.

Topshop’s logo consists of a full uppercase, lightweight sans-serif font in black (and inversely white on a black background). The logo is very passive as there is very little design element to it; but this is very important and works to the company’s advantage: as Topshop is a fashion store it is very important for their logo to be passive so it consistently fits in with current fashion trends thus allowing them to keep the same logo indefinitely allowing them to create a stable brand identity and build brand loyalty with old and new consumers.

Business card design

Front

Back

Letterhead Design

Refined Chosen Logo

Full colour logo

White logo

Black logo

Black and white 8mm x 8mm.

Colour 8mm x 8mm

Second logo design

This is my second logo design of which I designed using inspiration from my wall hanging. I think it looks a lot more modern and professional than the first logo, I really like the simplicity of it and I believe it works much better as a logo because of this.

Inspiration

This is a wall hanging of a bird in my bedroom, I like the silhouette effect of the bird and the colour of the background, I think the simplicity of this would be good to reflect in a logo design.

First logo design

This is my first logo design. I called my company Hummingbird Studios as hummingbirds are my favourite birds and they are very small, beautiful and fast which are attributes of my company I wanted to convey through the logo.

Eden Logo

I think this logo looks very modern yet it looks quite organic by the use of organic colours. The font is very contemporary and fits well with the green icon.

Ignite logo

I think the flame coming off this logo is very memorable and it fits perfectly with the word "Ignite". I also like how the same colour for the flame is used for the word "Creative" as it brings the logo together.

Beehawk logo

I think the pink colour of the type in this logo is very striking yet contemporary. I like the simplicity of the line illustration of the hawk and how the lines flow to create a smooth finish.

Sparrow logo

This logo reminds of the tail of the fox on the firefox logo. I like the transparency of the feathers on the tail and how they overlap to create deeper colours. I think the colour scheme makes it look very professional.

Mouse Logo

I like this logo because it consists entirely of type and how the word "Tiny" is the biggest word of them all.

Amy Dresser

http://www.amydresser.com/

Amy dresser is a freelance photo-retoucher based in Maine, USA. She started her career as an illustrator after graduating university with a BS in Fine Arts in 1998. In 1999 she received a Post-Baccalaureate in Painting from the School of the Art Institute of Chicago. And in 2000 after moving to New York she was hired to work as a photo-retoucher.

I recently found an image that perfectly displays the talent of Amy Dresser online and she has fast become a role model for me.


                                      Retouched                                                 Original

http://cg-files.com/photo-retouching-to-the-limits.html

Existing brands

http://www.photorestorationretouching.com/

"In Focus" is an online photo retouching company. I don't like their logo as I feel that it is not contemporary and I believe it looks like the title font of a horror movie with its distressed texture and blood red colour. The blurring of the "o" is the similar to that of a well known logo of "Focus Features" (a film distribution company). Therefore it is also not original and I believe this give a bad first impression of the company.

Their website on the other hand; gives very strong examples of their high level of skill and I believe it is very impressive although I dislike the darkness of the black background.

http://www.happyfinish.co.uk/

Happy Finish is a retouching company that also specialises in CGI. I like their logo because it is very memorable, simple and original. I also like the name of the company because it applies an emotion to the the results you will expect to receive. Their website looks very professional and contemporary and I like the cleanness of the subtle white to grey gradients.

Target Audience

I need to consider who my target audiences will be so I can design a logo aimed at these audiences and sell myself as a graphic designer. My logo will convey my particular style and ability. It will also show professionalism and employability.

Primary Audience:

Magazine Companies (Fashion magazines)

• Image conscious
• Contemporary
• High level of standards

Secondary Audience:

Photographers

• Would have an influence on the style of photograph.

Celebrity

• Would expect the photo to make themselves look the best they can.

Agents

• Would expect the best level of promotion for their client

Self promotional logo design

I am going to create a logo to promote myself as a graphic designer. I need the logo to reflect my areas of interest in graphic design so it can easily be associated/remembered with the area of work I am most likely to do.

The areas of graphic design I am most interested in is photography and photo-manipulation/photo-retouching, layout design (for magazines and posters, etc.) and advertising particularly for print.

All of my favourite parts of graphic design are related to the magazine industry, and I also find there is a higher level of appreciation for printed media (due to higher resolution and less ad avoidance) when compared to other types of media, such as TV and internet. Also the viewing time for printed media is only limited to the reader.